https://doi.org/10.1140/epjds/s13688-025-00558-6
Research
Milgram’s experiment in the knowledge space: individual navigation strategies
1
Department of Network and Data Science, Central European University, Quellenstraße 51, 1100, Vienna, Vienna, Austria
2
Center for Collective Learning, CIAS, Corvinus University of Budapest, Kozraktár u. 4-6, 1093, Budapest, Budapest, Hungary
Received:
29
April
2024
Accepted:
22
May
2025
Published online:
5
June
2025
Data deluge characteristic for our times has led to information overload, posing a significant challenge to effectively finding our way through the digital landscape. Addressing this issue requires an in-depth understanding of how we navigate through the abundance of information. Previous research has discovered multiple patterns in how individuals navigate in the geographic, social, and information spaces, yet individual differences in strategies for navigation in the knowledge space has remained largely unexplored. To bridge the gap, we conducted an online experiment where participants played a navigation game on Wikipedia and completed questionnaires about their personal information. Utilizing the hierarchical structure of the English Wikipedia and a graph embedding trained on it, we identified two navigation strategies and found that there are significant individual differences in the choices of them. Older, white and female participants tend to adopt a proximity-driven strategy, while younger participants prefer a hub-driven strategy. Our study connects social navigation to knowledge navigation: individuals’ differing tendencies to use geographical and occupational information about the target person to navigate in the social space can be understood as different choices between the hub-driven and proximity-driven strategies in the knowledge space.
Key words: Navigation / Online experiment / Wikipedia / Graph embedding
© The Author(s) 2025
Open Access This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article’s Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article’s Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.